Tuesday, March 9, 2010

Leaving the Campsite Better

Do you know how hard it is to come up with a title for something that you want to have the broadest appeal across a wide spectrum of personalities?  It's tough!  But we were up to the challenge!  We brainstormed most of a day, tossing out phrases and words as we thought about the goals of the show.  We sorted, rearranged, conjugated, and redefined many options.  We were looking for something that would be catchy and intriguing without being obscure or heady.  We wanted something that perhaps was a play-on-words or a double-entendre--i.e. had a double meaning, as Cindy and I enjoy a good pun. We wanted to convey ideas such as this being a journey of sorts for us both, one in which we would invite the audience to join us; that we are not experts and are learning together;avoiding the dreaded "green" word or other words/phrases that had either lost meaning from overuse or meant nothing to folks "outside the green movement;" avoiding sounding too lofty or exclusive.  We wanted a phrase that was not so broad in definition as to leave one wondering what the actual topic could be but not so narrow in definition that our creativity would be too constrained. We wanted the "average" American to scroll through the program options and pause and query, "what the heck is that show about?" and then choose it and be entertained while being edified.

In the end...it is still hard to choose the perfect title.  But we think we've hit upon a potential hit!  "Second Nature," of course by dictionary definition means to learn something so well that it becomes a part of one's habitual self.  But it also spoke to us about period in history in which we find ourselves reexamining our relationship to the world around us--taking a "second look" if you will.  Perhaps with renewed interest we could indeed create a "second" nature--one that is well-cared for and that can care for us. Who knows, we might end up "leaving the campsite in better shape than when we found it!"

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